Press Release

ppXR

Digital Magazine for Global Cultural Heritage in XR (VR headsets) Launches from Hong Kong

Preserving living heritage through spatial presence, connecting Asia and the West.

At a Glance

Cultural XR Magazine

Authored cultural experiences that preserve living heritage through immersive presence.

Asia-West Bridge

Connecting cultures through stories, transforming how East and West experience each other.

Perception Threshold

Immersive experiences now reflect human perception, evolving from experimental to reliable.

Cultural XR Magazine creates living heritage editions through spatial presence technology. Based in Hong Kong, ppXR connects Asian cultural heritage with global audiences, bridging East and West. Each edition delivers cinema-grade XR on Apple Vision Pro and Android XR. Art, technology, and diplomacy converge as authored cultural infrastructure.

Heritage faces multiple pressures, including the aging of knowledge holders, the decline of crafts, climate threats, and urbanization. Each edition transforms cultural storytellers into eternal teachers. Communities collaborate with ppXR to tell their unique narratives through Asianitas protocols, ensuring authentic representation and cultural consent.

Every edition brings Asia and the West together, offering a space where both sides can grow. Whether you are in Berlin or New York, you can explore life in Asia and beyond from your own home. These encounters do more than introduce another culture; they change how we see our own.

Essential Facts

Who
pinkpulse XR (ppXR), founded by Prof. Oliver Schulte
What
XR magazine preserving living cultural knowledge
When
Establishing Hong Kong operations January 2026
Where
Hong Kong SAR, gateway between Asia and West
Why
Cultural heritage disappears: aging knowledge holders, climate change, urbanization
How
16K stereoscopic + Dolby Atmos; community consent protocols

Why Now

Four key factors are coming together to make Cultural XR Magazine a lasting part of the cultural landscape.

Technology reaches perception threshold

Immersive image and sound now match the way people naturally perceive the world. What was once an experimental sense of presence has become reliable and easy to access, forming a strong base for future cultural publishing.

Asian market adoption

Across Asia, immersive media is becoming part of daily life. A new generation of creators shaped by both tradition and technology is leading the change. In cities like Hong Kong, young people skilled in visual arts are quick to try out new devices from Apple, Vivo, and Samsung. Hong Kong has become a key hub for Asian creativity and global cultural exchange, thanks to its focus on Art-Tech, museums, and collaboration.

Institutional funding becomes infrastructure investment

Government cultural bodies now fund immersive documentation as a strategic asset rather than speculative technology. Hong Kong agencies demonstrate shift from experimental support to permanent cultural infrastructure investment.

Building the cultural database for the smart-glasses era

ppXR is building a cultural database designed to endure as smart glasses become common. With each new edition, we add to a carefully chosen collection of human experiences, making it ready for people to explore as immersive media becomes part of daily life. The things we record now will help shape the cultural stories that future technology brings to light.

Buddhist monks experiencing XR headset demonstration
Buddhist monks experience XR headset demonstration in Apple Store, Chengdu Taikoo Li

Proven Methodology

ppXR completed Edition Zero on Gulangyu UNESCO World Heritage site (Xiamen), refining production methods and technical standards over the past year. ppXR's community-controlled methodology addresses Art-Tech risks of spectacle over substance, ensuring technology serves cultural preservation rather than technological display.

See Edition Zero → Watch Presence Demo →

Current Work

Edition 02: Trails of Hong Kong

Publishing Q3 2026 • Partnership development with Hong Kong cultural agencies

In 1976, Hong Kong protected 40% of its territory as wilderness while building a global financial center. Marking the 50-year anniversary, the knowledge of balancing urban development with environmental protection will be lost. As its creators age, the risk of knowledge disappearing without documentation increases.

View Edition 02 Details →

Edition Zero

Gulangyu UNESCO site, Xiamen. Methodology validated.

Roosevelt's Arctic Curiosity

Finland 2026. 75th anniversary Eleanor Roosevelt Arctic visit.

Download Resources